BakeCX Reimagined
KHCB’s App With Personalization, Seamless UX, and Elite Customer-Centric Functionality

Deliverables:

Platform:

Let’s Talk to Unlock Growth

Khaleeji Commercial Bank

KHCB’s new digital platform was redesigned by BakeCX—a top-tier UX design company and trusted product design company—to deliver a seamless, personalized banking experience tailored for high-net-worth clients.

BakeCX applied its proven digital experience design services to elevate usability, build trust, and create meaningful engagement. Through strategic design thinking and scalable delivery, KHCB emerged as a regional leader in customer-first digital banking.

Let’s Talk For
UX Audit

Responsiveness Limitations

• Inconsistent performance across mobile vs desktop
• Slow load times on critical features
• Incomplete responsiveness on smaller screens
• Interaction errors across devices

Functional Barriers

• Limited smart personalization optionsg
• Weak visual consistency in branding
• Repetitive steps in core banking flowsg
• Limited self-service capabilities

User Experience Pain Points

• Outdated UI with limited personalization
• High-friction processes for routine tasks
• Generic features misaligned with high-net-worth lifestyles • Unclear navigation that hindered task completion

3.5 Rating

User satisfaction drop

20% to 45%

Observe users drop

DAU

Daily users activity drop

650K

Total Download

How We Planned It

BakeCX's methodology as a product design company entailed aligning the intricacies of banking sophistication with the principles of human-centered design.

Setting Business Goals

• Defined experience expectations of high-net-worth clientele

• Mapped digital KPIs tied to conversion and retention

• Aligned user satisfaction metrics with platform goals

• Conducted executive strategy workshops

• Presented a digital transformation roadmap

Research & Design

• Conducted contextual UX research with KHCB clients

• Developed wireframes that reflected banking lifestyle journeys

• Prototyped new experiences with cross-device parity

• Prioritized accessibility, personalization, and interaction clarity

Development & Launch

• Built a scalable design system and front-end components

• Integrated with KHCB’s APIs for service depth

• Launched phased rollouts across mobile and web

• Tracked feedback via continuous design testing

Market Research

This initiative was powered by digital experience design services grounded in user behavior trends across the GCC’s digital banking landscape to understand evolving user expectations, device preferences, and the regional appetite for innovation in financial experiences.

Business Persona

BakeCX’s dual role as a UX design company and product design company enabled us to deeply align with the lifestyle needs of HNWIs, offering precision in experience mapping and digital behavior insight.

Our Approach

Every decision was informed by the standards of a leading product design company, combining technical scalability with emotional design impact—where every interaction is meaningful, intuitive, and visually aligned with the expectations of an affluent user base.

Focus Group

Product Growth

Our digital experience design service solely focuses on UX strategy to emphasized scalable product growth through customer loyalty, cross-platform consistency, and personalized interactions. This approach enabled KHCB to foster long-term engagement and unlock new user acquisition opportunities.

Research

Quantitative analytics, qualitative interviews, and behavior tracking informed our understanding of user frustrations and expectations. This design testing insights helped us identified high-impact areas to refine user flows and eliminate friction.

Software Development

Our team, comprised of UX design company experts, delivered a scalable, component-based architecture that integrated seamlessly with KHCB’s systems, resulting in faster development cycles, improved platform responsiveness, and a future-ready design system.

Product Strategy

BakeCX aligned its product roadmap with business KPIs, leveraging expertise as a product design company to craft an experience that supported both user success and operational efficiency. Core strategies included discoverability enhancements, faster task flows, and frictionless onboarding for all segments.

Ideation & Wireframes

BakeCX’s mindset as a premium UX design company, visualized exclusive financial experiences
that fit into users' lifestyles—with clean layouts, easy-to-access goals, and clear journeys for daily interactions.

UX Evolution Process

From friction-heavy, traditional interfaces to modern, streamlined flows tailored
to mobile-first, executive users seeking effortless utility.

UI Evolution Process

Taking the refined expertise of a digital experience design service partner, we modernized the interface with a visual language that mirrored KHCB’s premium identity—minimal, professional, and emotion-friendly.

Testing Process & User Validation

All prototypes underwent structured design testing with cross-segment users. This ensured every core journey—onboarding, transfers, personalization—was validated through real interactions.

Participants

24 users (Private banking, Retail, Corporate)

Methodology

Journey walkthroughs, task success validation

Participants

24 users (Private banking, Retail, Corporate)

Scope

Account dashboard, Transfers, Personalization tools

The streamlined UX, developed by our product design company, made onboarding 3x faster with reduced effort, requiring minimal input and avoiding cognitive overload.

Even non-digital- savvy users completed journeys effortlessly—a testament to intuitive logic from a trusted UX design company that indicates high interface intuitiveness.

The Design Kit

The delivery included modular components, adaptable guidelines, and interface rules—crafted by a seasoned product design company that ensures faster development, brand alignment, and long-term consistency.

Final Testing & Results

With BakeCX’s digital experience design services, KHCB saw the desired outcome that 100 percents reflects BakeCX’s position as a UX design company and product design company that delivers impact.

Usability Metrics

Technical Improvements

Business Outcomes

Let’s Create your success story with the Data Driven BakeCX UI UX Company

Share your project requirements at info@bakecx.co Or on WhatsApp +234 234 345

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