Have an Idea ?

Raising App Ratings from 3.6 to 4.8: How BakeCX Delivered
Impact Through Strategic
UX Design

ston

Our Client in a
Digital Transformation
Phase

A leading financial institution partnered with BakeCX to meet the growing demands of a digital-first audience. The organization faced challenges such as frequent app crashes, complex navigation, and evolving user expectations. It required a design-led transformation to rebuild user trust and engagement.

Through BakeCX’s strategic UX design services, the client achieved a more intuitive and personalized digital experience aligned with the expectations of a new generation of tech-savvy customers.

20% to 45%

Users drop observed

3.5 Rating

User satisfaction decline

DAU

Daily users activity drop

650K

Total Download

Let’s Talk For UX Audit

User Experience Issues

Mobile Optimization Challenges

User Experience Issues

Mobile Optimization Challenges

Analytics & Feedback Deficiencies

Customer Engagement Gaps

How we plan it

We ensure a user-centric approach, balancing business goals with seamless design for top-tier results. 

Setting Business Goals

Define financial service needs

Clarify key success metrics

Outline target user experience

Align design with growth targets

Strategy Workshops

Present Reports

Research & Design

Conduct user experience research

Develop wireframes and prototypes

Analyze user behavior data

Prioritize usability improvements

Development & Launch 

Implement scalable codebase

Integrate API systems

Launch across platforms

Perform post-launch testing

Old 3 pillars

Our Approach 

We adopted a data-driven design approach, leveraging customer insights to craft a next-generation digital platform. As a UI UX design partner, our team focused on delivering an intuitive and scalable experience aligned with the client’s strategic business objectives.

Competitive Landscape 

The client experienced low satisfaction levels and high app abandonment rates before engaging BakeCX to redesign and enhance their digital experience.

Our Achievements Speak Loud and Proud

BakeCX enabled the client to achieve over 100% growth in active users through a data-driven UX transformation. The new design delivered measurable improvements in User satisfaction, securing a top-three ranking within its industry.

Data-Driven UX Testing

By collaborating with diverse participants, employing robust methodologies, and
focusing on task ease, we ensured our testing process enhanced usability through
UX design services

Participants 

3 Existing Potential Consumers
3 non Banking Users

Methodology

Remote & in-person Moderate
1-1 testing

Device

Mobile

Scope

Discover Ease of
Task Completion

Testing revealed a 90% satisfaction rate, with users citing ease
of navigation as a major improvement in the overall experience.
User testing led to a 45% reduction in task completion time,
demonstrating the effectiveness of UX design improvements
across the user journey.

Optimizing Journeys with BakeCX’s UX Design Services

Our comprehensive testing process revealed usability improvements and
ensured seamless user experiences. 

Usability Errors

One-Time Task Completion

70% faster task completion.

User Error Rate

50% fewer user mistakes.

Edge Cases

Addressed complex financial scenarios.

Technical Glitches

Drop-off Rates

Improved by 40%.

Task Completion

85% increase in successful task completion.

Reduced App Crash

Stability improved by 60%.

User Error Severity

Significantly lowered, minimizing disruptions to users.

Business Impact

Conversion Rates

Increased by 25%.

User Retention Rate

Improved by 40%.

User Satisfaction

Achieved 95% user satisfaction rate

The Design Kit

BakeCX teamed up with the client to create a convenient mobile banking experience. We streamlined tasks like payments and account management for quick, error-free use.

See more Projects

We ensure a user-centric approach, balancing business goals with seamless design for top-tier results. 

Habib Metropolitan Bank (HMB)

BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.

Habib Metropolitan Bank (HMB)

BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.

Habib Metropolitan Bank (HMB)

BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.

Let’s Create your success story with the Data Driven
BakeCX UI UX Company

Submit your project requirements using the form below or email us at info@bakecx.com Our team will get back to you within 1–2 business days.

Answer to Frequently Asked Questions

Curious about how BakeCX, a leading Design Company and Marketing Agency, operates? Explore our FAQ section for a comprehensive understanding of our services and procedures.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.