Raising App Ratings from 3.6 to
4.8: How BakeCX Delivered
Impact Through Strategic
UX Design
Our Client in a
Digital Transformation
Phase
A leading financial institution partnered with BakeCX to meet the growing demands of a digital-first audience. The organization faced challenges such as frequent app crashes, complex navigation, and evolving user expectations. It required a design-led transformation to rebuild user trust and engagement.
Through BakeCX’s strategic UX design services, the client achieved a more intuitive and personalized digital experience aligned with the expectations of a new generation of tech-savvy customers.

20% to 45%
Users drop observed

3.5 Rating
User satisfaction decline

DAU
Daily users activity drop

650K
Total Download
Let’s Talk For UX Audit
User Experience Issues
- High Friction Processes
- Outdated UI/UX
- Generic Features
- Confusing Navigation
Mobile Optimization Challenges
- Desktop-First Approach
- Slow Loading Times
- High Friction Transactions
- Inconsistent Cross-Device UX
User Experience Issues
- High Friction Processes
- Outdated UI/UX
- Generic Features
- Confusing Navigation
Mobile Optimization Challenges
- Desktop-First Approach
- Slow Loading Times
- High Friction Transactions
- Inconsistent Cross-Device UX
Analytics & Feedback Deficiencies
- Lack of Data Driven Insights
- Limited Monitoring and Iteration
- Declining User Ratings
- Incomplete User Feedback Data
Customer Engagement Gaps
- Low App Activity
- Impersonal Digital Experience
- Outdated UX Patterns
- Inefficient Onboarding
How we plan it
We ensure a user-centric approach, balancing business goals with seamless design for top-tier results.
Setting Business Goals
Define financial service needs
Clarify key success metrics
Outline target user experience
Align design with growth targets
Strategy Workshops
Present Reports
Research & Design
Conduct user experience research
Develop wireframes and prototypes
Analyze user behavior data
Prioritize usability improvements
Development & Launch
Implement scalable codebase
Integrate API systems
Launch across platforms
Perform post-launch testing
Old 3 pillars
Our Approach
We adopted a data-driven design approach, leveraging customer insights to craft a next-generation digital platform. As a UI UX design partner, our team focused on delivering an intuitive and scalable experience aligned with the client’s strategic business objectives.
Competitive Landscape
The client experienced low satisfaction levels and high app abandonment rates before engaging BakeCX to redesign and enhance their digital experience.
Our Achievements Speak Loud and Proud
BakeCX enabled the client to achieve over 100% growth in active users through a data-driven UX transformation. The new design delivered measurable improvements in User satisfaction, securing a top-three ranking within its industry.
Data-Driven UX Testing
By collaborating with diverse participants, employing robust methodologies, and
focusing on task ease, we ensured our testing process enhanced usability through
UX design services
Participants
3 Existing Potential Consumers
3 non Banking Users
Methodology
Remote & in-person Moderate
1-1 testing
Device
Mobile
Scope
Discover Ease of
Task Completion
of navigation as a major improvement in the overall experience.
demonstrating the effectiveness of UX design improvements
across the user journey.
Optimizing Journeys with BakeCX’s UX Design Services
Our comprehensive testing process revealed usability improvements and
ensured seamless user experiences.
Usability Errors
One-Time Task Completion
70% faster task completion.
User Error Rate
50% fewer user mistakes.
Edge Cases
Addressed complex financial scenarios.
Technical Glitches
Drop-off Rates
Improved by 40%.
Task Completion
85% increase in successful task completion.
Reduced App Crash
Stability improved by 60%.
User Error Severity
Significantly lowered, minimizing disruptions to users.
Business Impact
Conversion Rates
Increased by 25%.
User Retention Rate
Improved by 40%.
User Satisfaction
Achieved 95% user satisfaction rate
The Design Kit
BakeCX teamed up with the client to create a convenient mobile banking experience. We streamlined tasks like payments and account management for quick, error-free use.
See more Projects
We ensure a user-centric approach, balancing business goals with seamless design for top-tier results.
Habib Metropolitan Bank (HMB)
BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.
Habib Metropolitan Bank (HMB)
BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.
Habib Metropolitan Bank (HMB)
BAKECX’s best UX designers
enhanced our mobile app’s design and development, improving user engagement with their expertise as a top UI and UX company.




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